"Creating these video clips for Paul Smith's Vine campaign is really exciting. The format is so immediate, all professional video tools are off limits, instead we're creating animations, loops and video effects using colour filters, miniature lenses and simple objects. We're drawing influence from the themes and palette of the collection revealing glimpses of what's to come in Sunday's catwalk show."
FLASH: One hour until our women's AW13 show begins @tate Britain! #LFW vine.co/v/br9HFEJ6MYq
— Paul Smith(@PaulSmithDesign) February 17, 2013
REFLECT: Seeds planted, our #Vine is growing fast. Excited for tomorrow's #LFW women's show? A hint at the venue: vine.co/v/brDE26ATeaV
— Paul Smith(@PaulSmithDesign) February 16, 2013
BLINDS: Artist @katemoross is taking care of our Vine in the run-up to #LFW. Let there be light! #firstpost vine.co/v/brnTJ3bbIZ3
— Paul Smith(@PaulSmithDesign) February 15, 2013